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Beauty Industry

Thayers Expands into Moisturizer Category

Thayers launches 3 new moisturizers featuring natural plant + derm actives


Thayers, known for its best-selling toner, is expanding into the moisturizer category.

Leveraging its rich heritage and scientific expertise, Thayers is elevating the moisture category with a groundbreaking line of affordable moisturizers that offer unique personalized formulas tailored to meet the needs of all skin types and tones.

The 3 new moisturizers are—

  • Soak It Up 80 HR Liquid Moisturizer
  • Let’s Be Clear Water Cream
  • Barrier Bestie Ultra Whip Cream
Derrick Booker, senior vice president and head of Thayers, says, “At Thayers, we know the modern-day, skincare consumer values products that are not only effective, but cater to their skin’s type, tone, and texture. That’s why we created this new line of moisturizers packed with key ingredients celebrated by dermatologists and skincare professionals to offer personalized hydration, while entering into a new category.”

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